Luke Peterschmidt   |   Partner


He is addicted to Zotz, wants to be a cowboy, and hates writing Bios. He has spent the last 16

or so years working by playing. He is an award winning game-designer, an accomplished Brand Manager (Hasbro) and a successful entrepreneur. He starts most of his sentences with the word ‘He.’ Except this one.


Luke is best known as the designer of the hit game Bakugan, which has won all sorts of awards (toy of the year, etc…), and logged in an impressive NDA protected quadzillion dollars of sales. In addition to designing the gameplay, Luke also wrote the non-traditional marketing plan for the product, assisted in the plan’s implementation, and worked with almost every branch of the publishing company to assist them in speaking geek.


Luke works out of the Geek Dynasty offices in Lebanon, PA - the only town he knows of that celebrates New Years by slowly lowering an 80lb. bologna wrapped in christmas tree lights from a fire truck. If you know of another town that does this, let him know as he finds it strangely fun to watch.

Jay Hernishin   |   Partner / Art Director


...responsible for making things pretty, Jay has the task of streamlining and managing the largest bottleneck the company expects to face.


Jay has over twenty years of design experience, including both print and interactive. Having worked in a broad range of design environments has enabled him to quickly adapt to the client’s needs no matter how diverse they may be.


In 2001, Jay helped create SJH Design with his wife — and has worked on a wide variety of projects and clients — both in the non-profit and corporate sector.


His early work at FPG enabled him to work closely with Luke Peterschmidt on the game, Guardians. Since that time they kept a working partnership on a variety of gaming projects over the last 10 years.


In 1995, he concluded a Bachelor of Fine Arts degree from Edinboro University with a concentration in Graphic Design. Jay has won the American Graphic Design Award and Creativity 33 Award, and his potato soup has been deemed Iron Chef worthy by his 10 year old daughter.

jordan • w • martin



proper noun

1. An Illustrator that draws stuff; also does graphic work with all that.

"Hey Jordan, draw something funny, and flying, with a predictor mask, and riding a unicorn."

Synonyms: That guy that draws, graphic designer, Artist

Site by Jordan W Martin

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